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Devin logo

How Devin plans
delivery routes 4x faster

Before Ufleet, dispatchers spent half of their workday
in route planning. Now it takes them less than 1 hour.

10,000+
Deliveries/month
2,500+
Happy customers
30+
Delivery vehicles

Ufleet
+
Problem
=
Solution

Many Problems

Uneven workload distribution between delivery drivers, inefficient and time-consuming route optimization, and difficult and slow onboarding of new drivers.

One Solution

Ufleet provided a route optimization software that allows to plan, optimize and distribute delivery tasks, along with an easy to use mobile app for delivery drivers.

Great Results

Fast and efficient route optimization, fair distribution of the delivery tasks between drivers, and quick and easy onboarding process for new drivers.
“Ufleet improved our route optimization process, helping us prevent inefficient use of resources and unreasonable routes.”
Vasil Marinov
Supply Chain and Procurement Director at Devin

Delivery operations at Devin

Devin, part of the Spadel group—European leader in mineral and spring water, makes direct deliveries to two customer segments: home & office (HOD) and retail. The company manages the entire process in-house—from taking the orders on their website, operating its own logistics depots to employing delivery drivers and managing delivery vehicles.

Devin has a total of 2000+ HOD and 500+ retail customers. Deliveries include mainly water gallons, but also water bottles, Red Bull cans, and Granini juices. Here are the specifics that mark the delivery operations of Devin:

  • 90% of HOD delivery consists of bulky and heavy water gallons
  • Lack of predictable delivery schedule as HOD orders are made on demand
  • One driver can make up to 15-20 deliveries per day
  • The client base is dynamic—new customers come, old ones churn
  • The majority of Devin’s customers are in dense urban areas

Surrounded by chaos
A myriad of problems

It was up to the delivery drivers to decide which delivery tasks to pick for themselves which led to inefficiencies.
Each delivery driver was responsible for a certain neighborhood. If he was not familiar with the area he couldn't do his job efficiently.
It took months for newly hired delivery drivers to get onboarded and match the performance of more experienced drivers.
Dispatchers manually planned and optimized delivery routes, which took many hours per day.
Some drivers had to handle unmanageable amounts of deliveries, while others had very few tasks.
It was difficult to manage seasonal peaks and lows both in the number of orders and delivery volumes.
Dispatchers relied on their knowledge of the urban infrastructure and their logistical acumen — it was basically all in their heads.
Dispatchers manually filtered and sorted delivery addresses in each neighborhood.
Dispatchers often had to solve truck overloading by reshuffling truckloads at the last moment.
Clients often complained about mismatched orders, missing items, wrong invoices or late deliveries.
Drivers had to find addresses on their own by typing them in manually into their GPS devices.
Addresses were often wrong or incomplete, drivers had to call the dispatcher or in the worst case the client.

Ufleet to the rescue
Looking for route optimization solution

The challenges above led Devin to start looking for a route optimization software. The company needed a solution that would:

  • Integrate with the orders database and optimize delivery routes
  • Dispatch deliveries faster
  • Provide a balanced delivery workload across drivers
  • Manage delivery teams separately or transfer drivers from one team to another
  • Allow to onboard new delivery drivers quickly and more easily
  • Improve operational efficiency

Ufleet performed above and beyond with the preliminary real data simulations but there was an additional challenge. The joint Devin/Ufleet/Atos team had to come up with a smart solution to integrate Ufleet with a couple of incumbent enterprise systems, including SAP S/4HANA.

It was critical at this stage to have well written functional and technical specifications. It took several months to design, develop, implement and test the implementation but the result was worth it - an omnidirectional SAP/CRM/Ufleet integration that has been working flawlessly to this day since 2021.

“Ufleet improved our route optimization process, helping us prevent inefficient use of resources and unreasonable routes.”
Vasil Marinov
Supply Chain and Procurement Director at Devin
screenshot of ufleet customer experience monitor interface

4x Better
Ufleet helps Devin achieve
efficient delivery operations

Quick and easy onboarding

New drivers don’t need to worry about not being familiar with a particular neighborhood.

The system guides them through the navigation app on their phones to the delivery addresses.

Fast route optimization

Route planning, route optimization, and dispatching happen much faster and more precisely.

The visual map with delivery routes helps distribute routes better and prevent inefficiencies.

Balanced workload

Devin evenly balances driver workload, vehicles, and time resources depending on order volumes.

The team easily navigates through the seasonal ups and downs.

Competitive advantage

In the fierce market of mineral water, Devin is one step ahead of the competition thanks to its modern route optimization process.

This helps the company improve operational efficiency and win a bigger chunk of the market.

External drivers management

Sometimes, Devin adds external drivers to balance the workload of the internal delivery team.

Ufleet provides an easy way to manage these drivers and achieve a high level of efficiency.

Operational insights

The platform provides insights into Devin’s delivery operations such as how much time drivers spend driving or at the address, etc.

This allows the Devin team to make informed decisions and recognize areas for improvement.

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About Devin

Devin, part of the Spadel group, has been a leader in mineral and spring water in Europe, since 1992. The company is also an exclusive distributor of Red Bull energy drinks and Granini fruit juices.

Devin is a responsible company that invests in the economic, social, and cultural development of society and puts a huge emphasis on sustainability. Since 2021, the company has been holding a carbon-neutral company certificate, and since 2022—a B Corp certificate. Currently, Devin delivers to thousands of home, office, and retail customers.

Spadel is a European and family-owned mineral water group that’s a leader in its field with a track record of consistent and profitable growth. Its brands are strongly anchored to their region with absolute respect for its sources’ catchment areas, and the preservation of the natural and beneficial properties of its waters. Spadel pays particular attention to reducing its environmental footprint.

You too can reduce costs and improve efficiency with Ufleet

Join thousands of businesses that rely on Ufleet to:
  • plan and optimize delivery routes
  • manage and empower drivers
  • enhance customer experience
  • make data-driven business decisions

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